Travis Scott and Reese’s PuffsRelease $50 Limited Edition Cereal Box
Travis Scott and Reese's PuffsRelease $50 Limited Edition Cereal Box Travis Scott and General Mills recently collaborated to create "Cactus Jack x Reese's Puffs" cereal boxes. Cactus Jack is the name of Scott's recordlabel, which he launched in March 2017. The limited edition packaging, designed byScott himself, features an action figure versionof the rapper eating the peanut butter cereal. It also features classic Cactus Jack graphics such as a cacti, lighting bolts and star doodles. A pop-up shop for the collaborationoccurred in Paris on June 25, the dayof the cereal's online release. The shop featured limited editioncereal boxes, spoons, bowls andmerchandise, which quickly sold out. The online store also soldout immediately, only 30 seconds after its launch. Scott's team has confirmed that there aremore special edition boxes to come, withthe rest dropping throughout the year.