New M&M's flavours debut at Toronto Union Station pop-up
While it’s true that there is no accounting for taste, sometimes, irrationally, you just want others to like what you like.
Take the new flavours from M&M’s.
From April 22 to June 24 they’re offering Mexican Jalapeño Peanut, English Toffee Peanut and Thai Coconut Peanut in stores and at a pop-up at Union Station.
We tried them at the office and, sure enough, battle lines were drawn.
I enjoyed the Thai Coconut Peanut. It had a nice coconut taste that gave way to lemongrass and Thai curry flavour on the finish. But many found the coconut flavours off-putting and many just plain don’t like coconut. How can you not like coconut? I found some kindred spirits who joined me on Team Coconut, and have the utmost respect for their obviously superior palates.
The jalapeño flavour was definitely a fan favourite. The sweetness of the chocolate and peanut gave way to a pop of jalapeño that lingered on the finish. Some wondered if they’d be able to eat a whole bag because the heat might become overpowering. While I’m a fan of chocolate and heat together, I felt the combination was just a bit obvious.
There was a very strong reaction to the English Toffee. Many found it too sweet. The toffee was overpowering. One person suggested that since M&M’s already has a caramel flavour, toffee was perhaps a bit redundant. But nevertheless, some championed the toffee and I’m trying hard not to judge.
Many people agreed that the flavours were as billed, they weren’t manufactured or artificial tasting — they were true to what they purported to be.
M&M’s Flavour Vote first launched in the U.S. in 2016 and the program expanded to Canada in 2018.
Last year’s Flavour Vote focused on three crunchy flavours: crunchy raspberry, mint and espresso. Crunchy mint was the winner.
This year, M&M’s took an international approach to the Flavour Vote after finding trends that suggested Canadians want to try bolder, unexpected flavours.
You can vote online at flavourvote.mms.com/home or on social media using #VoteMexicanJalapeno, #VoteEnglishToffee and #VoteThaiCoconut.
Serena Willoughby is a deputy editor based in Toronto. She is also a contributor to the Star’s Life section. Follow her on Twitter: @serwilloughby